4 REASONS TO INCLUDE VIDEO IN YOUR MARKETING STRATEGY

In today's society, whether it is to present a product or a service, it is more efficient and relevant to do it in video!

An easy tutorial, addressing customers or partners directly "eye to eye", or staging your product in an ad... The possibilities are numerous! Here is why communicating in video today is an incredible added value to the external (and internal) communication of your company!

1/ A powerful new medium to transmit its messages

No matter what the content of the message external storytelling, internal assessment, explicit or playful animation, there are there are a thousand and one ways to express and communicate in video.

Easier and more creative to easier and more creative to consume, a video delivers your message in a much clearer and more impactful to your audience.

2/ To reinforce the image of and identity of his company

Communicating in video allows to complete the global universe of a company and thus considerably enrich its brand image. the brand image.

In addition to the logo, the tone of and all the elements of the company's charter, developing in video also makes it possible to also allows you to give a face, a voice, a jingle or even an atmosphere to your or even an atmosphere to your company.

These are all new factors that appeal to the emotions of prospects, who can therefore become attached to your identity, be reassured...

3/ To increase your chances of being re-shared

For the reasons mentioned above, today's society is fond of the video medium. This is why it is the most most consumed, liked and shared on social networks.

Thinking about and developing your presence in video on social networks is literally to increase its chances of being seen and chances of being seen and of reaching a greater number of potential customers, because we are often more inclined to watch a video than read a text!

- Bonus info: 43% of people who who watch a video then visit the source site

4/ An original and timeless original and timeless

Although it has many advantages, video is still very little used within the communication (external and internal) communication in France.

Investing in the audiovisual presence audiovisual presence of your company allows you to stand out from the competition, but also to have a communication medium that can be reused over time and on several different platforms (social networks, trade shows websites...).

Want to know more? Are you interested in video communication?

At Cosmonot we are experts in video for business communication!

For any question or a free audit, do not hesitate to contact us directly by email or phone, our teams will be happy to answer you.