THE 3 KEYS TO A SUCCESSFUL CORPORATE FILM

A corporate film is a powerful element to include in its digital communication

It allows you to develop your community, to acquire new customers, to reach prospects, to increase your visibility, to reinforce your brand image, to generate leads or simply to boost your company's internal and/or external communication (events, product launch, company values, quality of services...)

To learn more, please read our article Four reasons to include video in marketing communication: HERE

In this article, we reveal three essential keys to a successful corporate film

Why is this?

The first essential step before embarking on the is to clearly define "why" you want to make this film? to make this film? What are the objectives?

• demonstration of a product / service
• customer testimonials
• internal / external presentation of the company
• launch of a new offer

Answering this first question allows you to think "the right way" to build the message to be conveyed in the film, without without making a mistake or realizing too late that an element has been forgotten. forgotten.

Who is it?

Our way of communicating changes and adapts depending on who we are we are talking to.

That's why it's important to know your target audience and know precisely " who" our corporate film is going to address?

- current customers

• prospects / potential future clients
• current customers
• internal teams
• investors
• community (RS)
• ...

Knowing your target and choosing who you want to target allows you to define the global communication tone of the corporate film, to know precisely which codes to use which codes to use in order to address directly the right audience.

 Where is it?

Once "why" and "who" are defined (always before launching into the production or writing of your corporate video) there is a third and last essential question to answer: where will the video be broadcast?

- social networks

- website

- television

- presentation screens (trade shows, local, events...)

Just as knowing who you are addressing helps you define the communication time, knowing on which platform the video will be broadcast will allow you to know (among other things) which video format to choose.

For example, for social networks, which are widely used on mobiles rather than on a computer, it is the "portrait" format that is to be important information to know before starting the shooting. shooting.

To summarize:

Answering the questions in these three key stages will you in the conception of your corporate film so that it meets your communication your communication objectives or fits perfectly with your digital digital strategy.

Obviously, a corporate film is not something you think about alone.

At Cosmonot Studio we are here to accompany you in this process and create with you, a customized film that meets the needs of your your company's needs.